Andreas Fahr

Why on earth? WHY? No, seriously: Human motivation, its conditions and consequences

Since 2025

answer

questions

Fribourg, Schweiz

Uni Freiburg University of Fribourg (Switzerland)

recommended by

Corinna Virchow

Knowledge character

Observer

Perspective

from space

through the microscope

My research

Motives for media use and their effects. In particular, health communication, persuasion, cultivation, emotional effects of the media, entertainment and parasocial behaviour

Hobbies

I am familiar with these knowledge areas

Media Psychology Media effects Media usage

My life

Links

Website

unifr.ch

Social

Research

Title

Prof. Dr.

Networks

Deutsche Gesellschaft Publizistik & Kommunikationswissenschaft (DGPuK)

International Communication Association (ICA)

Schweizerische Gesellschaft Kommunikations- & Medienwissenschaft

Andreas Fahr has answered the following questions:

7/1/2025

Why is it so difficult to accept that some people do not embrace new knowledge?

Information that contradicts one’s existing world view threatens one’s self-image, social identity or sense of control – and is therefore often rejected.

Luzia Virchow

asked

Andreas Fahr

answered