Dear researchers,
How would society’s understanding of artificial intelligence be affected if its algorithmic operations were described and named using technical terms from computer science rather than (neuro-)psychological terms? In other words, instead of ‘thinking’ or ‘learning processes’, strictly technical terms such as ‘input’ or ‘output’ would be used.
What if, accordingly, the brain were no longer described as ‘programmable’ either? (Personally, I find this a strange and factually incorrect way of describing neuroplasticity.)
Warmest regards
Lili Gamba
Dear Lili,
Thank you very much for your insightful and thought-provoking question! It touches on a key issue in our approach to artificial intelligence: The way we talk about it has a significant impact on how we understand it. I’ll try to bring the answer together from both perspectives – a more technical one and a linguistic or socio-critical one.
From a computational and mathematical point of view, AI (e.g. language models) can be described, in very simplified terms, as follows:
Or to put it even more matter-of-factly:
AI calculates which sequence of characters statistically best follows another.
This description makes it clear:
There is no understanding, no consciousness, no intention – only pattern processing.
terms such as ‘learning’, ‘thinking’ or ‘hallucinating’ are anthropomorphic metaphors. They are so widespread for two reasons:
It is much easier for us to use a familiar human concept (‘hallucinate’) than to explain abstract processes such as ‘errors in probability space’.
Technical terms such as ‘parameter optimisation in latent space’ are correct, but difficult to grasp.
The problem with this is:
This language quickly creates the impression that AI is human-like, with its own thoughts or intentions.
Even the seemingly ‘objective’ technical description is not free from metaphors. To give two examples:
This means:
We cannot not speak metaphorically.
Every description – whether psychological or technical – is shaped by language, culture and models of thought.
The answer is therefore not unambiguous, but deliberately ambivalent:
Perhaps this can be summarised as follows:
We need vivid metaphors, but we should always identify them as metaphors.
If you’re interested in finding out more, it’s worth taking a look at Science and Technology Studies – this field examines in detail how language shapes our understanding of technology (see below).
Best regards
Tobias /Hodel
References:
Bender, Emily M., Timnit Gebru, Angelina McMillan-Major, and Shmargaret Shmitchell. 2021. “On the Dangers of Stochastic Parrots.” Proceedings of the 2021 ACM Conference on Fairness, Accountability, and Transparency (New York, NY, USA), FAccT ’21, vol. 47 (March): 610–23. https://doi.org/10.1145/3442188.3445922.
Meyer, Roland. 2024. “It’s a Flat World. The Synthetic Realities of Sora.” Rrrreflect. Journal of Integrated Design Research; Special Issue 1, 151 KB, 4 pages. https://doi.org/10.57684/COS-1267.
Oberbichler, Sarah, and Cindarella Petz. 2025. Working Paper: Implementing Generative AI in the Historical Studies. Version 1.0. 25 February. https://doi.org/10.5281/ZENODO.14924737.
Wonderful! Your answer really helped me out. Thank you for your great work!